The Autorité des Marchés Financiers is running a new financial education campaign aimed at young investors

As part of its financial education strategy aimed at protecting young investors, the Autorité des Marchés Financiers (AMF) is rolling out a new educational campaign targeting them. It follows on from the previous campaign, “Les Mystères d’Investipolis”, inspired by the world of video games and comic strips. In it, the AMF tackles a new theme in order to raise young investors’ awareness of the unconscious reflexes that can influence their investment decisions.

Exploring behavioural biases, a subject little known to young investors

In this new campaign, the young investor can dive into the heart of Investipolis, a city where anything is possible if you want to invest. Accompanied by the Pilot, the guide character young investors met in the first season of the "Mystères d’Investipolis", they will be confronted with their behavioural biases:

copycat behaviour, which leads investors to imitate the decisions of others rather than adapting their investment choices to their own profile and needs;
confirmation bias, which means that investors only retain information that confirms their beliefs about an investment, a market or a strategy, and reject any signals to the contrary;
the illusion of control, which persuades investors to believe that they can control or predict fluctuations in the financial markets;
the illusion of knowledge, which causes investors to overestimate the quality, relevance or quantity of the information available to them, as well as their ability to understand the financial markets.

These unconscious reflexes can lead investors to make decisions that do not meet either their needs or their investment objectives. The aim of this new campaign is to raise awareness of these biases and nurture good investment reflexes.

In addition to the specific topic of behavioural biases, investors can also test and improve their financial knowledge, find out their profile, strengthen their ability to make informed decisions and tackle scams on a dedicated website: https://nouveauxinvestisseurs.amf-france.org/.

Extraits de la campagne 2025, « Les mystères d’Investipolis 2 » — *Extracts from the 2025 campaign, "Les Mystères d’Investipolis 2".*

Protecting retail investors: AMF’s top priority

The AMF's priority is to protect investors in a rapidly-changing savings landscape marked by the emergence of new players and practices, and a high risk of scams. In this environment, the AMF is stepping up and tailoring its support using targeted information. This new educational campaign is fully in line with the AMF’s financial education strategy.

Spread over a period of five weeks, season 2 of the "Mystères d’Investipolis" is being broadcast over Instagram and TikTok, the preferred information channels of young investors.

About the AMF
The AMF is an independent public authority responsible for ensuring that savings invested in financial products are protected and that investors are provided with adequate information. The AMF also supervises the orderly operations of markets. Visit our website: https://www.amf-france.org/en