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Academic report "Marketing practices and ageing populations"
Academic report "Marketing practices and ageing populations"
Financed by the European Union, this sociological study was carried out under the scientific direction of the University of Paris-Dauphine and Sciences Po Paris to explore the relationship between financial institutions and their ageing clients. The aim of the research was to observe commercial practices in the field, the interactions between the organisation of banking institutions and their professionals in contact with customers, and to understand better their impact on the marketing processes aimed at these ageing populations.
On the same topic
06 March 2024
AMF calls on investment services providers to take account of the specific nature of temporary ownership dismemberment when marketing SCPI units AMF calls on investment services providers to take account of the specific nature of temporary ownership dismemberment when marketing SCPI units06 March 2024
Summary of SPOT inspections on the marketing of SCPIs with temporary ownership dismemberment arrangements Summary of SPOT inspections on the marketing of SCPIs with temporary ownership dismemberment arrangements07 December 2023
Marketing of financial products to vulnerable elderly people: summary of bilateral interviews held by the Autorité de Contrôle Prudentiel et de Résolution (ACPR) and the… Marketing of financial products to vulnerable elderly people: summary of bilateral interviews held by the Autorité de Contrôle Prudentiel et de Résolution (ACPR) and the Autorité des Marchés Financiers (AMF) on progress made by institutionsLegal information:
Head of publications: The Executive Director of AMF Communication Directorate. Contact: Communication Directorate – Autorité des marches financiers 17 place de la Bourse – 75082 Paris cedex 02
Head of publications: The Executive Director of AMF Communication Directorate. Contact: Communication Directorate – Autorité des marches financiers 17 place de la Bourse – 75082 Paris cedex 02